HOW WE WORK WITH YOU
We specialise in rapid customer acquisition with paid traffic and smart messaging
Facebook & Instagram ADS
EMAIL & MESSENGER MARKETING
Ecommerce Facebook & Instagram Ads
Facebook and Instagram represent an unprecedented opportunity for store owners to reach new customers at scale. However, the days of simply putting your product feed up online and making a great return are over.
Successful ecommerce Facebook & Instagram marketing in 2019 takes completely understanding your key buyer, producing unique and compelling offers, and a high output of creative content with a rock solid understanding of the metrics and technology that matter.
This fusion of art and science is our bread and butter.
Your future customers are searching for your product on Google, ready to commit, credit card at the ready.
The problem is there's a slew of competitors vying for that same click.
We’ve built million dollar brands from scratch by understanding how the Google Shopping algorithm works, how to structure your store and product feed to rise to the top, and optimise your product pages for the best possible sales conversion.
Email & Messenger
This is relationship marketing.
Can you speak to your prospect in a personal way that gets their world, their concerns, their aspirations for their life, and make the bridge to a purchase a simple and natural transition?
Email and Facebook Messenger campaigns should represent 30% or more of your total revenue and we understand how to remove sales friction and send personal campaigns that convert and increase customer lifetime value.
FEATURED CASE STUDIES
I’m working closely with Paul Berthelsen, founder of Perk Coffee, a coffee ecommerce company based in Singapore and Malaysia. Paul shares what it’s been like working with me and about the result of generating $200,000 in life time value (profit) within the last quarter of 2018.
We initial success under our belt in 2018, we are planning to expand aggressively across Australasia in 2019 and there’s a lot of work to do! I have lead the direction on the company positioning, branding, and content production.
I worked with the team to develop the new brand video (in production) and all new assets for our expanded advertising as well as a comprehensive retention program utilising Klaviyo and WhatsApp designed to increase customer repeat purchases and lifetime value automatically.
Featuring real brand ambassadors
I’m a champion for featuring real people in advertising. I want the messages of my clients to be powerful and authentic and convey compelling stories that aren’t made up or feature impossible standards for people to measure themselves against.
I’ve lead the program to find the best real people who are proud Perk Coffee customers who want to share how they brew their favourite cup of coffee and why they love Perk. These videos will form the basis for our Australasian brand campaigns in 2019 which we further retarget with direct offer promotions.
This is for you if..
If you’re interested in a partner to work closely with you to scale and maintain high profits and low customer acquisition costs across your entire ecommerce business, then my please reach out.
I have mastered creative content across digital channels and how to communicate to a mass audiences to convert awareness into sales. We are making our clients into new millionaires, and I’d like you to join us if you’re up for the challenge!
About Lionel Jackman
I help companies focus on creating content that provides exceptional value to people and returns business results.
I'm here to help, please get in touch with any creative content & marketing questions.