OVERVIEW

Site: http://wtfn.com

WTFN Entertainment is a global producer and distributor of lifestyle, reality, and documentary television programs. WTFN was expanding internationally and needed a new site to represent the growth the company had undergone. 

THE CHALLENGE

WTFN needed to integrate multiple disparate businesses into a cohesive brand and position itself in a global content marketplace and over 170 territories. 

SOLUTION

I developed a strategy to re-launch wtfn.com.au into the global market and managed the UX development to bring the content production and distribution arms together as WTFN.com. I post-produced a new showreel to highlight the company's best content and developed a clean site design to optimise for sales conversion. 

The company website saw a traffic increase of over 25% and has positioned themselves for multiple new partnerships, licensing agreements,  and co-productions internationally. 

SERVICES

  • Digital Strategy
  • Lead Conversion
  • UX Development
  • Video Production
  • Supplier Relations
  • Domain Negotiation
  • Graphics / Branding
  • Copywriting
  • On-page SEO

The showreel I post-produced to highlight WTFN's best content for a global audience.