Digital Strategy
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2high Festival Integrated Campaign
I project managed an integrated marketing strategy for the 2010 2high Festival, Backbone Youth Arts. Working with Zero Hour & Co. we were the recipients of an ABAF (Australian Business Arts Federation) - Woodside Better Business Award. -
Morrison Sports Web Campaign
I produced and managed an integrated digital strategy for Morrison Sports Australia a new branch of Euride Pty Ltd: a leading highend road bike wholesaler. I Devised and managed the end-to-end digital Web campaign which generated circa $50,000 in sales and sponsorship revenue in the first month. I produced and co-directed a series of online video documentaries and associated trans-media campaign, social media, print, and experiential marketing products. -
Eidos Institute - Public policy digital presence.
Digital producer for Web, video, and social media presence for the Eidos Institute and worked on digital presence for the Honourable Prime Minster Julia Gillard’s election campaign in Brisbane (2010)

