OVERVIEW

Site: http://caradvice.com.au

CarAdvice.com.au is the largest automotive editorial site in Australia producing car reviews, road tests, comparisons, car news, and opinion. 

CHALLENGE

In the competitive auto market, CarAdvice.com.au needed to continue to build it's leading position in online video editorial and stay on trend with what car enthusiasts and buyers are looking for across multiple social platforms and keep building brand awareness and traffic for advertising revenue. 

SOLUTION

I've worked with CarAdvice on their content strategy to ensure they are producing content that is inline with the shifting demand of communities on Facebook, YouTube, Google+, and Twitter.

I was also able to work with the team to realise low hanging fruit opportunities for CarAdvice's YouTube SEO, and optimise all content for the best discovery and have successfully increased search rankings and lifted overall views and click throughs to the CarAdvice.com.au website. 

I've also produced short promotional videos optimised for Facebook which boosted entries for a consumer competition called The Correspondent. 

SERVICES

  • Content Strategy

  • Video Production

  • Animation, Graphics, & Editing 

  • Responsive Website UX & Project Management

  • Social Media Optimisation

  • On-page SEO

Car Presenter Wanted! Video a review of your car to win a dream job & a trip to the Tokyo Motor Show.

Posted by CarAdvice.com.au on Wednesday, June 17, 2015

Consumer marketing video produced for the CarAdvice.com.au Facebook to promote competition entries.