OVERVIEW

Site: http://bondivet.com

WTFN Entertainment is a global television production company best known for programs including Bondi Vet and The Living Room on network TEN. WTFN wanted to leverage the Bondi Vet brand and their extensive library of pet & animal footage to launch a new digital offering for pet lovers. 

CHALLENGE

WTFN had literally hundreds of hours of footage but no access to how to launch a consumer facing digital brand or know what would resonate. Entering a saturated market of pet & animal content online, we had to find a way to gain cut through with quality content. 

SOLUTION

Through keyword research, persona development, and customer interviews, I identified opportunities to produce content that pet owners would care about the most, breed explainer videos, key health information, and access to ask a vet questions. 

I devised and managed the build of a responsive web app, and social platforms focused on providing a range of informative, funny, and entertaining dog breed explainer videos and detailed articles, combined with the classic Bondi Vet stories Australian's love. These videos are now ranking in the top 5 against more established channels on YouTube for their respective keywords with no advertising. 

SERVICES

  • Digital Strategy

  • Content Strategy

  • Business modelling

  • Staffing / Contracts / Legal

  • Responsive Website UX & Project Management

  • Editing & Animation

  • SEO / Social Media / Graphics

One of the videos we created as part of a longer dog breed explainer series. 

SOCIAL MEDIA CONTENT

 The original and curated content was distributed across Bondivet.com, YouTube, Facebook, Instagram, Twitter.