Here is your weekly dose of the best content and social marketing news and content curated from the web with insights to apply to your business.
What: Facebook videos in your News Feed soon autoplay with sound - Engadget
Why: Among a number of new video changes, Facebook has started rolling out auto-play sound on videos in the newsfeed for mobile.
This is a big deal as previously viewers watching videos without sound made up a large proportion of views and producers had to cater to this. Now the first few seconds of sound will be more important to grab attention.
What: Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools - Marketing Land
Why: You can now use the Facebook ad manager to place your ads in-between Instagram stories. This opens up opportunities for full screen vertical video ads in Instagram while using Facebook's targeting. I expect we'll see pretty low CPMs in the early stages of this feature, so it's worth testing for sure!
What: How Facebook Messenger bots can now push out native, episodic content - Marketing Land
Why:Facebook Messenger has been getting a lot of updates recently and in particular chat bots are getting a lot of attention. You can now build out sequences of content with external links in the chat bots you create. I can see some big implications for ecommerce here as you can tailor a content sequence to a user's input and then offer targeted offers to buy right within the app.
FACEBOOK OF THE WEEK👍
What: Benefit Cosmetics
Why: This week I wanted to feature a Facebook page that is doing live videos really well and Benefit Cosmetics does some of the best. For example they do a regular show called 'Brow Hour' taking viewers through cosmetic related tutorials. This is fantastic branding and a great value add to their community. Check it out here.
YOUTUBE OF THE WEEK📹
What: London Real
Why: London Real offer high production value interviews with creatives and entrepreneurs. They've built a slick business model funnelling traffic from YouTube and their Podcast into their website and product ecosystem with seamless upsells, and very clean pre-roll ads for their product suite. I was really impressed with this execution and it's something to be modelled.
SNAPCHAT OF THE WEEK👻
Why: TRISTANTALES was a shorty awards Snapchat finalist last year and he creates some of the most entertaining stories I've seen. He puts a ton of effort into creative and fanciful narratives. Check out his reel of highlights here:
INSTAGRAM OF THE WEEK📸
Why: An emerging contender for a food porn award! These local Melbourne duo do a great job of posting beautiful food and their stories feature decadent eating experiences and behind the scenes content. Great account for the foodies.