Influencer Digest: Live Ice-cream melting competitions and a soulful pancake.

Here is your weekly dose of the best content and social marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETINGšŸ“
What: 
How to Use Facebook Messenger Day for Marketing - Social Media Examiner
Why: 
In yet another Snapchat cloning attempt, you can now publish disappearing stories inside Facebook Messenger. This article presents a good overview of the feature and if you're using Messenger actively for your marketing, this could be a good additional engagement piece. 


What: 
8 Killer Content Ideas for Facebook Live Video - Tubular Insights
Why: 
There's some really unique use cases of Facebook Live here for some inspiration for your Facebook page including a live doughnut event, live ice-cream melting competition, and a tiny kitchen set cooking a burger. 

What: 
YouTube launches Uptime, an experimental app for watching videos with friends - Tech Crunch
Why:
Google's internal innovation incubator, Area 120, has launched Uptime yet another social video app. But this one is a bit different in that the emphasis is on who you are watching a video with. As you stream a clip, your avatar is visible to the other concurrent viewers. I'll be experimenting with it this week. 

SOCIAL PUBLISHER OF THE WEEKšŸ‘

This week I'm featuring Soul Pancake. These guys have been making inspiring videos and content for years. One of their early break outs back in 2013 was A Pep Talk from Kid President To You

Soul Pancake's YouTube

Soul Pancake's primary home, there so much here, and their original content is just getting better. 

Soul Pancake's Facebook

High quality videos worth watching

Soul Pancake's Snapchat

Some great DIY Tutorials and guest takeovers

Soul Pancake's Instagram

Great inspiration