Influencer Digest: Marches on Snapchat, Vox Obamacare and an Instagram fitness mogul.

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

If you ever have any questions about content producing or marketing or ideas for what you'd like to see in the digest, just reply to this email. 

 

CONTENT MARKETING📝

The best content marketing blog posts I’ve dug up this week.

What: Social Times

The Rise of Chat Bots and Their Implications for Social Media

Why: Automated messaging bots is a trend to watch in 2017 and beyond. They're being used for everything from e-commerce queries to customer service, to call centres. This trend will only continue to rise along with the rise in social messaging services.  

What: BuzzSumo Blog

The Ultimate Guide to Facebook Engagement in 2017

Why: The use of video, keeping posts down to 50 words, and posting during off hours are some key engagement factors according to a recent study by BuzzSumo. 
This is a pretty exhaustive list of resources and research of the best strategies and tactics for Facebook that are working right now. 

What: The Hubspot Blog
How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
Why: This is a very thorough article to keep coming back to as you develop your content marketing strategies and planning.

 

FACEBOOK OF THE WEEK👍

What: Strive Masiyiwa

Why:  
Strive's publishing technique of almost blog length posts published in series on Facebook is unusual and bucks the trend of short copy but he has one of the highest engaged audiences on the platform. 

It’s all about providing his audience with valuable content, that is mixed with personal stories and anecdotes that flesh out the points he's making. 
See this post on changing careers for an example

 

YOUTUBE OF THE WEEK📹

What: Vox.com
Obamacare in Trump country | Vox

Why: Vox.com are running a excellent news YouTube channel by mixing investigative journalism with documentary and modern graphics and social media tactics. 
The team tease out lesser known or misunderstood elements of popular news stories, in this instance, Obamacare. This is a great strategy to consider for brands in helping their customers understand topics in their industry. 
See their channel here:

 

SNAPCHAT OF THE WEEK👻 

What: 
@Insider @VICE

Why:  
This week we're looking at the story capability of Snapchat being used in news. Insider does a great job by enabling their team of Snapchat journalists to capture live events, like The Women's March on Washington. 

@Vice are making use of the Spectacles wearable device in their coverage of the March. We're likely to see more Spectacles content being created in 2017. 

 

INSTAGRAM OF THE WEEK📸 

What: 
Mike Rashid @mikerashid

Why:  
Mike Rashid has built an fitness empire of nutrition products, training, and fitness studios.  
His Instagram is a case study of using a combination of personal life sharing, professional teachings, and philosophy, and inspiration videos to build an effective personal brand. 

He knows his fitness community well and speaks their language.