Influencer Digest: Live Ice-cream melting competitions and a soulful pancake.

Here is your weekly dose of the best content and social marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝
What: 
How to Use Facebook Messenger Day for Marketing - Social Media Examiner
Why: 
In yet another Snapchat cloning attempt, you can now publish disappearing stories inside Facebook Messenger. This article presents a good overview of the feature and if you're using Messenger actively for your marketing, this could be a good additional engagement piece. 


What: 
8 Killer Content Ideas for Facebook Live Video - Tubular Insights
Why: 
There's some really unique use cases of Facebook Live here for some inspiration for your Facebook page including a live doughnut event, live ice-cream melting competition, and a tiny kitchen set cooking a burger. 

What: 
YouTube launches Uptime, an experimental app for watching videos with friends - Tech Crunch
Why:
Google's internal innovation incubator, Area 120, has launched Uptime yet another social video app. But this one is a bit different in that the emphasis is on who you are watching a video with. As you stream a clip, your avatar is visible to the other concurrent viewers. I'll be experimenting with it this week. 

SOCIAL PUBLISHER OF THE WEEK👍

This week I'm featuring Soul Pancake. These guys have been making inspiring videos and content for years. One of their early break outs back in 2013 was A Pep Talk from Kid President To You

Soul Pancake's YouTube

Soul Pancake's primary home, there so much here, and their original content is just getting better. 

Soul Pancake's Facebook

High quality videos worth watching

Soul Pancake's Snapchat

Some great DIY Tutorials and guest takeovers

Soul Pancake's Instagram

Great inspiration

Influencer Digest: What women want on YouTube, Facebook Ad Secrets, and very funny political rants.

Here is your weekly dose of the best content and social marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝

What: 21 Facebook Ad Secrets Revealed by SumoMe, HubSpot, and Marketo - AdEspresso

Why: 
These brands have spent millions on Facebook advertising and there's a bunch to learn from them. 

What: Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories - Marketing Land. 

Why: 
Yet another Snapchat clone enters the market from Facebook now in Messenger. This feature might get some traction given how ubiquitous Facebook Messenger is now. 

What: What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube - Think With Goolge. 

Why:
A fascination look at what YouTube content is resonating with women right now from YouTube. 

FACEBOOK OF THE WEEK👍

What: Jonathan Pie

Why: Jonathan Pie creates fantastic satyrical news that is hilariously scathing to international politics. His Facebook show format is brilliantly original and reliably insightful. 

YOUTUBE OF THE WEEK📹

What: Issa Rae

Why: 
Issa Rae is a US video producer who has crossed over from YouTube into HBO success. There's a lot of great content here and a show called Inside Issa Rae Productions that gives a glimpse into how she runs her media companies. 

SNAPCHAT OF THE WEEK👻 

What: @nacsnaps

Why: Nacsnaps engages their community beautifully encouraging colouring competitions and ways to be creative on a consistent basis. 

INSTAGRAM OF THE WEEK📸 

What: @amnesty 

Why: Amnesty well known for their human right's advocacy work run a great Instagram account blending great community content with news and inspirational content. 

Influencer Digest: Important updates to Facebook video

Here is your weekly dose of the best content and social marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝

What: Facebook videos in your News Feed soon autoplay with sound - Engadget

Why: Among a number of new video changes, Facebook has started rolling out auto-play sound on videos in the newsfeed for mobile. 

This is a big deal as previously viewers watching videos without sound made up a large proportion of views and producers had to cater to this. Now the first few seconds of sound will be more important to grab attention. 

What: Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools - Marketing Land

Why: You can now use the Facebook ad manager to place your ads in-between Instagram stories. This opens up opportunities for full screen vertical video ads in Instagram while using Facebook's targeting. I expect we'll see pretty low CPMs in the early stages of this feature, so it's worth testing for sure! 

What: How Facebook Messenger bots can now push out native, episodic content - Marketing Land

Why:Facebook Messenger has been getting a lot of updates recently and in particular chat bots are getting a lot of attention. You can now build out sequences of content with external links in the chat bots you create. I can see some big implications for ecommerce here as you can tailor a content sequence to a user's input and then offer targeted offers to buy right within the app. 

FACEBOOK OF THE WEEK👍

What: Benefit Cosmetics

Why: This week I wanted to feature a Facebook page that is doing live videos really well and Benefit Cosmetics does some of the best. For example they do a regular show called 'Brow Hour' taking viewers through cosmetic related tutorials. This is fantastic branding and a great value add to their community. Check it out here. 

YOUTUBE OF THE WEEK📹

What: London Real

Why: London Real offer high production value interviews with creatives and entrepreneurs. They've built a slick business model funnelling traffic from YouTube and their Podcast into their website and product ecosystem with seamless upsells, and very clean pre-roll ads for their product suite. I was really impressed with this execution and it's something to be modelled. 

SNAPCHAT OF THE WEEK👻 

What: @TRISTANTALES

Why: TRISTANTALES was a shorty awards Snapchat finalist last year and he creates some of the most entertaining stories I've seen. He puts a ton of effort into creative and fanciful narratives. Check out his reel of highlights here:

INSTAGRAM OF THE WEEK📸 

What: @breakfast_snobs

Why: An emerging contender for a food porn award! These local Melbourne duo do a great job of posting beautiful food and their stories feature decadent eating experiences and behind the scenes content. Great account for the foodies. 

 

 

Influencer Digest: Vlogging going mainstream at the Oscars?

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝


What: 
Samsung's powerful Oscars ad features Casey Neistat and a bunch of other YouTubers - Android Police. 


Why: 
Samsung has aired commercials during the Oscars before and in the past they’ve featured a-list celebrities like Ellen DeGeneres and actor William H. Macy but this year, they’re featuring YouTubers to a mainstream audience, attempting to highlight the irreverent cool factor of vloggers. 
I think this is a signal of a changing zeitgeist from old to new media in the mainstream. 

What: 
Video Blogging: How to Create Consistent YouTube Content - Social Media Examiner. 


Why: 
Speaking of vloggers, here's some great strategies and tips on vlogging, being consistent on YouTube, making your videos more fun, and the ROI of vlogging. 

What: 
20 Creative Ways to Use Social Media for Storytelling - Buffer Blog


Why: This wonderfully chunky post came out this week from Buffer with lots of examples of creative story telling techniques that are working right now across all the socials. You could keep coming back to get value from this massive post.  

 

FACEBOOK OF THE WEEK👍

What: Tough Mudder - Escape the Ordinary (Video)

Why: Tough Mudder has built a cultural movement with their events and their Facebook page and videos are beautifully executed. In this video they share stories from their community in a great emotional arc that culminates in their message, "Escape The Ordinary". 

YOUTUBE OF THE WEEK📹

What: The Camera Store TV

Why: 
These Canadians take often dry technical information about cameras, lenses, and film equipment and make it funny, entertaining, and more educational, love this channel. 

SNAPCHAT OF THE WEEK👻 

What: @markowitzh


Why:  
Harris Markowitz was a finalist for the Shorty Awards
Snapchatter of the year in 2016. He does some very creative work with stop motion animation and he's running a Snapchat production company for brands, check out this video showing his process here: 

INSTAGRAM OF THE WEEK📸 

What: @live_fit_apparel

Why: Live Fit Apparel is an excellent case study on weaving in personal branding and lifestyle communities of fitness, skateboarding, and surfing into a clothing line on Instagram. The founder of the company, @randall_pich's account feeds into the brand's ecosystem very effectively. 

Influencer Digest: Facebook Jobs, boosting unicorns, and tasty new videos.

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝

What: How to Use Facebook Ads to Boost Your Best Content - Social Media Examiner

Why:  Social media examiner breaks down how Larry Kim, founder of Wordstream leverages Facebook advertising to boost his best posts (unicorns) for pennies on the dollar clicks. 

What: Facebook’s new job opening posts poach business from LinkedIn - Tech Crunch

Why: Facebook is capitalising on reaching lower-skills workers and those not actively looking for a job in their new feature for business pages. 

What: 12 Social Media Marketing Predictions for 2017 From the Pros - Social Media Examiner

Why: It’s important to stay across social media as it evolves at an ever-increasing pace. These are some good speculations from several social media influencers worth looking at

FACEBOOK OF THE WEEK👍

What: Tasty Junior

Why: The team behind Tasty have put together a new Facebook account specifically for kids and it's great. 

YOUTUBE OF THE WEEK📹

What: Chase Jarvis

Why: Chase Jarvis is the founder of Creative Live and puts out some great content for artists and entrepreneurs and he also puts out some compelling interviews. 

SNAPCHAT OF THE WEEK👻 

What: 
@piiinky

Why:  
Another great artist on Snapchat this week, Piiinky does some endearing creations and detailed instructions and involves her community very effectively. 

INSTAGRAM OF THE WEEK📸 

What: @hypebeast

Why:  

These guys have built a vibrant sneaker culture on Instagram. It started as a blog and now their retail and associated digital businesses have gone public. 

 

Influencer Digest: Relationship advice, top YT ads, and beautiful food grams.

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

If you ever have any questions about content producing or marketing or ideas for what you'd like to see in the digest, just reply to this email. 

CONTENT MARKETING📝

What: How I Grew Mint.com from Zero to 1 Million Users - Ok Dork

Why: Noah Kagan put together this great blog post which breaks down his marketing method to generate 1M users in 6 months. An incredible feat he manages with a great product and quant marketing with excellent spreadsheets you can download.   

What: Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right. - 

Why: Neil Patel delivers the goods as usual. This is an excellent post where Neil breaks down the psychology of a landing page, including the emotional effects of colours, images, and copy. 

What: Top 10 YouTube Ads in January: Clash Royale spot ranks No. 1 with 11.1M views

Why: 

In case you weren’t aware, this is a fantastic list of inspiration from the best ads each month from Marketing Land, I just discovered this. 

FACEBOOK OF THE WEEK👍

What: Nicole Arbour

Why: Nicole produces some hilarious videos about dating, relationships, music, and just really funny stuff, check her out. 

YOUTUBE OF THE WEEK📹

What: Amy Schmittauer

Why: Amy has developed a unique vlogging style on YouTube, covering business and social media topics with fun music and comedy themes. She been featured by Gary Vaynerchuck and she’s launched a vlogging book recently. 

SNAPCHAT OF THE WEEK👻 

What: @geeohsnap http://www.geeohsnap.com/

Why: geeohsnap demonstrates some of the creative and artistic capabilities on Snapchat with his hand drawn monsters and characters. He also encourages audience participation very well. 

INSTAGRAM OF THE WEEK📸 

What: Jamie Oliver @jamieoliver

Why:  Jamie Oliver is of course well known and it’s unsurprising he has a huge following on Instagram. However, there’s a lot to be learned from how he mixes video content from his YouTube channel, his use of still imagery, and short call to action content on the gram. Check it.  

Influencer Digest: Jon Malkovich can't get his .com, Snapchat IPO plans,& Pinterest Search Ads

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝

The best content marketing blog posts I’ve dug up this week.

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App  - Ad Week

Snapchat revealed its plans for an IPO this week valuing the platform at around $20-25 Billion.  The platform is going through a lot of changes, particularly it's adnetwork. This in-depth article explains these changes and what we can expect coming up next. 

Pinterest Tests Search Ads: This Week in Social Media  - Social Media Examiner

Pinterest are just opening up a search based ad platform for a select number of advertisers. Having a contextual search product in such a visual platform will be a big deal ifthis opens up to the public.  Great run down here. 

SUPER BOWL CONTENT NEWS    🏈

Tomorrow in the US, the 2017 Super Bowl hits and it's still a big moment for brands, especially those willing to invest the $5M per 30 second TVC slot.  There's some great learnings to be gleaned from the brands who are also increasing leveraging social media.  

Super Bowl LI Is All About Doing It Live -  Ad Week

Many brands are utilising live broadcasts this year in the lead up and during the big game. From Snickers, to Wix, this is the latest. 

How the Trump era is shaping this year’s

Super Bowl ads  - Marketing Week

This is a great snapshot into the politicised environment of content and advertising during the Super Bowl and beyond. Particularly pertinent for US audiences.

MULTICHANNEL  OF THE WEEK📱

What: Squarespace launch JonMalkovich.com but it's already taken?   

Digital, Facebook, YouTube, Instagram. 

Why:  Instead of the usual run down, this week I'm featuring a campaign that has been beautifully executed across all social channels, including a superbowl ad spot for tomorrow.  

Squarespace redesigned Jon Malkovich's new fashion label website and created a compelling story of Jon reinventing himself as a fashion designer. With witty movie references and effective nuanced approaches for each of the social platforms, this is a fantastic example of a large scale influencer campaign executed perfectly.

Here's the website and YouTube:

Facebook

Instagram

 

 

 

Influencer Digest: Oscar worthy VR, Snapchat Spectacles, and Instagram LIVE

Here is your weekly dose of the best content marketing news and content curated from the web with insights to apply to your business. 

CONTENT MARKETING📝

The best content marketing blog posts I've dug up this week.

Live Video for Instagram Stories Going Global - Social Times

The US and other parts of the world have had this feature since last year but as of this week, Australia and the rest of the world now have access to the LIVE stories in Instagram. This is going to be a big engagement piece in 2017 and beyond. 

48 Hours with Snapchat Spectacles: Our Full Review and 5 Tips to Create Better Snaps - Buffer Blog
One of the best explainers of Snapchat Spectacles that I've seen is from the Buffer blog this week. Snapchat Spectacles are notoriously hard to get your hands on right now, but soon they'll be everywhere. This is a great glimpse into what's coming to Snapchat and some good tips to create better snap stories. 

Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight - Social Times

Why: This week Facebook announced it will favour videos that have a higher percentage watched in the newsfeed. I've been expecting this, as it's been the norm for YouTube for ages and it places emphasis on engagement and quality and not just the number of eyeballs that start a video which is a better user experience.  

I think we can expect to see longer, higher quality videos being presented in the newsfeed more often. If long videos suit your content and audience, it now makes total sense to produce them. 

FACEBOOK OF THE WEEK👍

What: Facebook Virtual Reality

Why:  Facebook has been gearing up VR for a while and they've recently appointed a new head of VR, Hugo Barra (formerly Google, Xiaomi). Last year they published this amazing showcase of the upcoming VR technology. It feels like a sophisticated video conference with interactive Nintendo Wii like characters in a 360 degrees space!
I thought it worth noting again as we'll be seeing more Facebook / Oculus VR launches in 2017. Check out the video here.

YOUTUBE OF THE WEEK📹

What: 
360 Google Spotlight Story: Pearl

Why: Google developed this film last year and it's just become the first 360/VR film to be nominated for an Oscar in the animation category. It's a beautiful story of a musician and his daughter as they grow together following their passion of music. Watch the video here: 

SNAPCHAT OF THE WEEK👻 

What: Karen X. Cheng @snapkarenx

Why:  
Karen X Cheng has developed some big viral hits for brands and she's been developing some very cool content with Spectacles. She's an influencer to keep an eye on as she explores the cutting edge of social video. Check out her great travel Spectacles compilation video here: 

INSTAGRAM OF THE WEEK📸 

What: Gerard Adams @gerardadams

Why:  
Gerard is known for founding the millennial digital publisher EliteDaily.com and social startup incubator, Fownders. He's building his personal brand on Instagram very effectively. 
He combines highly produced interview videos, with impromptu stories, and now live Instagram stories to great effect. Check out his account here.